{"id":896,"date":"2020-05-24T15:23:00","date_gmt":"2020-05-24T14:23:00","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=896"},"modified":"2021-05-25T20:33:26","modified_gmt":"2021-05-25T19:33:26","slug":"methodology","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/methodology\/","title":{"rendered":"Methodology"},"content":{"rendered":"<p>Discussing this term in depth could fill a whole Ph.D. thesis. So, for the sake of simplicity, we have here chosen to go with <a href=\"https:\/\/en.wikipedia.org\/wiki\/Methodology\">Wikipedia&rsquo;s definition<\/a>, which we consider sufficient for our purposes of a collective <a href=\"https:\/\/codify.in\/de\/glossary\/lean-innovation\/\" target=\"_blank\" title=\"A combination of discovery, creation, and value delivery approaches in an organization&rsquo;s innovation process. The goal is to reduce &lsquo;waste&rsquo; in the pipeline of new business exploration projects. To name but a few examples of waste in this context: untested customer\/problem\/value proposition or business model assumptions, insufficient validation of prototypes\/experiments with customers, or, even carrying forward political and zombie projects. Usually, three main methodologies are used in lean innovation: design thinking, Lean Startup, and &lsquo;Lean processes&rsquo;.&nbsp;\" class=\"encyclopedia\">lean innovation<\/a> vocabulary:<\/p>\n<p><i>&ldquo;Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model, phases and quantitative or qualitative techniques. A methodology does not set out to provide solutions&mdash;it is therefore, not the same as a <a href=\"https:\/\/codify.in\/de\/glossary\/method\/\" target=\"_blank\" title=\"We say: it&rsquo;s a way of carrying out a particular task, which often comes as a detailed set of step-by-step instructions on what to do. The Oxford Dictionary says: it&rsquo;s &ldquo;a particular procedure for accomplishing or approaching something, especially a systematic or established one.&rdquo;\" class=\"encyclopedia\">method<\/a>. Instead, a methodology offers the theoretical underpinning for understanding which method, set of methods, or best practices can be applied to a specific case, for example, to calculate a specific result.&rdquo;<\/i><\/p>\n<p>We believe that <a href=\"https:\/\/codify.in\/de\/glossary\/design-thinking\/\" target=\"_blank\" title=\"Generally speaking, design thinking is a set of procedures and problem-solving behaviors of (industrial) designers and the mindset they bring along with. In today&rsquo;s business context it often describes a team-based methodology to the creation of user-centric innovation concepts.\" class=\"encyclopedia\">Design Thinking<\/a> and <a href=\"https:\/\/codify.in\/de\/glossary\/lean-startup\/\" target=\"_blank\" title=\"A methodology that supports startups in their search for a product or service that customers value, and a viable business model to go with it. Lean Startup emphasizes validated learning through the performance of hypothesis-driven experimentation with customers in short development cycles.\" class=\"encyclopedia\">Lean Startup<\/a> are good examples of methodologies in accordance with the system, or collection of methods, mentioned above (and yes, we are aware of the countless academic discussions around the question, which we leave aside here). So, take design thinking for example: it heavily borrows from well-established methods and their techniques. For example brainstorming <span class=\"zp-InText-zp-ID--2420821-WMCFAVZ4--wp896 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:WMCFAVZ4}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span> and decision-making techniques like the Six Thinking Hats <span class=\"zp-InText-zp-ID--2420821-4847GHRM--wp896 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:4847GHRM}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span> from the field of creative problem solving, or Participant Observation, Diary Studies, and interview techniques from ethnography. In our understanding, whereas a method can be followed to the letter, much like following a recipe in a recipe book, a methodology can rather be adapted by a particular user in a participatory situation, if it makes sense.<\/p>","protected":false},"excerpt":{"rendered":"<p>A largely codified set of processes and methods with an underpinning paradigm and theory which guides action. Often used in a particular area of study or activity.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[131,132,134,135,136],"encyclopedia-tag":[241,242,243],"coauthors":[142],"class_list":["post-896","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-design-thinking","encyclopedia-category-digitalization","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-category-new-work","encyclopedia-tag-method","encyclopedia-tag-technique","encyclopedia-tag-tool"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=896"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=896"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}