{"id":903,"date":"2020-05-24T15:41:18","date_gmt":"2020-05-24T14:41:18","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=903"},"modified":"2021-05-25T21:09:49","modified_gmt":"2021-05-25T20:09:49","slug":"technique","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/technique\/","title":{"rendered":"Technique"},"content":{"rendered":"<p>If you have a good technique, then you are very skillful or you have found an efficient way of doing or achieving something in your particular field. Just think of an artist and her secret painting technique or a codified repeatable scientific procedure like CRISPR\/Cas9.<\/p>\n<p>Analogous examples in the area of <a href=\"https:\/\/codify.in\/de\/glossary\/lean-innovation\/\" target=\"_blank\" title=\"A combination of discovery, creation, and value delivery approaches in an organization&rsquo;s innovation process. The goal is to reduce &lsquo;waste&rsquo; in the pipeline of new business exploration projects. To name but a few examples of waste in this context: untested customer\/problem\/value proposition or business model assumptions, insufficient validation of prototypes\/experiments with customers, or, even carrying forward political and zombie projects. Usually, three main methodologies are used in lean innovation: design thinking, Lean Startup, and &lsquo;Lean processes&rsquo;.&nbsp;\" class=\"encyclopedia\">lean innovation<\/a> could be the different interview scripts for Problem-, Solution-, and MVP-Interview <span class=\"zp-InText-zp-ID--2420821-HNS52HCT--wp903 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:HNS52HCT}', 'format': '(%a%, %d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>,  which are very popular in the <a href=\"https:\/\/codify.in\/de\/glossary\/lean-startup\/\" target=\"_blank\" title=\"A methodology that supports startups in their search for a product or service that customers value, and a viable business model to go with it. Lean Startup emphasizes validated learning through the performance of hypothesis-driven experimentation with customers in short development cycles.\" class=\"encyclopedia\">Lean Startup<\/a> community. Or &lsquo;best practice&rsquo; on how to create a converting landing page with <a href=\"https:\/\/medium.com\/@distillerytech\/how-to-design-an-effective-landing-page-e9bffaccfdc5\">AIDA<\/a>, or how to best perform A\/B tests and analyze cohorts. But also testing and brainstorming techniques in <a href=\"https:\/\/codify.in\/de\/glossary\/design-thinking\/\" target=\"_blank\" title=\"Generally speaking, design thinking is a set of procedures and problem-solving behaviors of (industrial) designers and the mindset they bring along with. In today&rsquo;s business context it often describes a team-based methodology to the creation of user-centric innovation concepts.\" class=\"encyclopedia\">design thinking<\/a> come to mind. Just think of the Disney <a href=\"https:\/\/codify.in\/de\/glossary\/method\/\" target=\"_blank\" title=\"We say: it&rsquo;s a way of carrying out a particular task, which often comes as a detailed set of step-by-step instructions on what to do. The Oxford Dictionary says: it&rsquo;s &ldquo;a particular procedure for accomplishing or approaching something, especially a systematic or established one.&rdquo;\" class=\"encyclopedia\">Method<\/a>, the Six Thinking Hats, Reverse Brainstorming, or even <a href=\"https:\/\/drive.google.com\/uc?export=download&amp;id=1DL8POPSJd8npS9MdOPG0LtG-KJtdFxU1\">the general Brainstorming Rules<\/a>.<\/p>\n<p>Techniques sometimes get confused with principles. In design thinking for example, for the past 15 years now we&rsquo;ve found that the <a href=\"https:\/\/drive.google.com\/uc?export=download&amp;id=1DL8POPSJd8npS9MdOPG0LtG-KJtdFxU1\">aforementioned rules, which are part of brainstorming techniques<\/a>, are purported by novices, educators and consultants alike as the &lsquo;design thinking mindset&rsquo;. This, of course, is nonsense and at worst leads to confused situations, like design thinking novices warning their users to &lsquo;defer judgment&rsquo; while testing (yes, we&rsquo;ve seen it all). But techniques certainly help to operationalize certain principles of a <a href=\"https:\/\/codify.in\/de\/glossary\/methodology\/\" target=\"_blank\" title=\"A largely codified set of processes and methods with an underpinning paradigm and theory which guides action. Often used in a particular area of study or activity.\" class=\"encyclopedia\">methodology<\/a>. In the case of the design thinking brainstorming rules, it would enforce the &lsquo;multidisciplinary nature&rsquo; of teamwork with its &lsquo;diverse viewpoints&rsquo; to arrive at a better solution.<\/p>\n<p>As mentioned before: we pragmatically use the terms method and technique synonymously in our work.<\/p>","protected":false},"excerpt":{"rendered":"<p>A way of carrying out a particular task. Often comes as a detailed set of step-by-step instructions on what to do. Often used as a synonym for \u2018method\u2019.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[131,132,134,135,136,152,167],"encyclopedia-tag":[245,241,243],"coauthors":[142],"class_list":["post-903","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-design-thinking","encyclopedia-category-digitalization","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-category-new-work","encyclopedia-category-sd-logic","encyclopedia-category-sustainability","encyclopedia-tag-best-practice","encyclopedia-tag-method","encyclopedia-tag-tool"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=903"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=903"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}