{"id":905,"date":"2020-05-24T16:07:59","date_gmt":"2020-05-24T15:07:59","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=905"},"modified":"2023-11-15T14:11:56","modified_gmt":"2023-11-15T13:11:56","slug":"minimum-viable-product-mvp","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/minimum-viable-product-mvp\/","title":{"rendered":"Minimum Viable Product (MVP)"},"content":{"rendered":"<p>Eric Ries the author of &sbquo;The <a href=\"https:\/\/codify.in\/de\/glossary\/lean-startup\/\" target=\"_blank\" title=\"A methodology that supports startups in their search for a product or service that customers value, and a viable business model to go with it. Lean Startup emphasizes validated learning through the performance of hypothesis-driven experimentation with customers in short development cycles.\" class=\"encyclopedia\">Lean Startup<\/a>&lsquo; <span class=\"zp-InText-zp-ID--2420821-FN3HVFUS--wp905 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:FN3HVFUS}', 'format': '(%d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span> says an MVP is the <i>&ldquo;version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.&rdquo;<\/i> In other words, the MVP is simply an instrument for running hypothesis-based experiments, which help you turn assumptions into knowledge. It therefore is rather a state of mind instead of a goal to arrive at. This is also the notion we subscribe to.<\/p>\n\n\n\n<p>Unfortunately, the meaning of MVP has been shifted in general business parlance ever since <a href=\"https:\/\/www.syncdev.com\/minimum-viable-product\/\">Frank Robinson coined the term<\/a> in 2001 (his original take is also a different one to ours). Startups and corporates alike use it after mottos such as: what is the smallest feature-light version we can sell quickly and get away with? Other old economy corporates, which still can&rsquo;t get their heads around &lsquo;build-to-learn-then-throw-away&rsquo; instruments, use the term synonymously for what was a &lsquo;pilot&rsquo; back in the days: a trial apparatus, beta software, or an early full-functioning version of a product.<\/p>","protected":false},"excerpt":{"rendered":"<p>A very early version of a product with a specific value proposition and set of features: primarily built for learning and to (in)validate hypotheses with early adopters.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[134,135],"encyclopedia-tag":[246,247,248,249,250,251],"coauthors":[142],"class_list":["post-905","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-tag-assumption-knowledge-ratio","encyclopedia-tag-experiment","encyclopedia-tag-minimal-viable-product","encyclopedia-tag-pilot","encyclopedia-tag-prototype","encyclopedia-tag-testing"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=905"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=905"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=905"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}