{"id":923,"date":"2020-05-24T16:26:48","date_gmt":"2020-05-24T15:26:48","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=923"},"modified":"2022-01-11T11:58:38","modified_gmt":"2022-01-11T10:58:38","slug":"strategy-fit","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/strategy-fit\/","title":{"rendered":"Strategy Fit"},"content":{"rendered":"<p>The inflection point a corporate <a href=\"https:\/\/codify.in\/de\/glossary\/startup\/\" target=\"_blank\" title=\"A startup is a temporary organization used to search &#8232;for a repeatable and scalable business model. &mdash; Steve Blank\" class=\"encyclopedia\">startup<\/a> reaches when it obtains certainty that the new value proposition and <a href=\"https:\/\/codify.in\/de\/glossary\/business-model\/\" target=\"_blank\" title=\"A narrative of how a business works and makes money: it describes how it creates and delivers value to its customers at an appropriate cost and how it captures its share of value in turn.\" class=\"encyclopedia\">business model<\/a> it designed aligns with its parent company&rsquo;s business and <a href=\"https:\/\/codify.in\/de\/glossary\/innovation-strategy\/\" target=\"_blank\" title=\"The set of interrelated choices an organization makes on how to use innovation to win in the market.\" class=\"encyclopedia\">innovation strategy<\/a>.<\/p>\n\n\n\n<p>Strategy fit can come in two forms: 1) The corporate startup&rsquo;s business model fits the company&rsquo;s search fields for future business opportunities, which have some characteristics of &raquo;self-disruption&laquo; (also see: <a href=\"https:\/\/codify.in\/de\/glossary\/innovation-thesis\/\" target=\"_blank\" title=\"A broad statement about where we are as a business (purpose and maturity), where we think the world is going (business environment), what sorts of ideas we think will succeed in that world (trends) and how we are going to use innovation to respond.\" class=\"encyclopedia\">innovation thesis<\/a>). Thus it might get &lsquo;scaled from the edges&rsquo;. Or, 2) it can be aligned with today&rsquo;s core business, thus getting management support from the business units, and can leverage existing resources. The latter scenario is more common for most corporate startups.<\/p>","protected":false},"excerpt":{"rendered":"<p>The inflection point a corporate startup reaches when it obtains certainty that the new value proposition and business model it designed aligns with its parent company\u2019s business and\/or innovation strategy.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[132,134,135],"encyclopedia-tag":[264,259,265,262,260],"coauthors":[142],"class_list":["post-923","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-digitalization","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-tag-adaptability","encyclopedia-tag-business-model-fit","encyclopedia-tag-contextuality","encyclopedia-tag-problem-solution-fit","encyclopedia-tag-product-market-fit"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=923"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=923"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}