{"id":932,"date":"2020-05-24T16:39:19","date_gmt":"2020-05-24T15:39:19","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=932"},"modified":"2021-05-25T20:50:20","modified_gmt":"2021-05-25T19:50:20","slug":"service-design","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/service-design\/","title":{"rendered":"Service Design"},"content":{"rendered":"<p>You can find countless definitions of service design. Similar to <a href=\"https:\/\/codify.in\/de\/glossary\/design-thinking\/\" target=\"_blank\" title=\"Generally speaking, design thinking is a set of procedures and problem-solving behaviors of (industrial) designers and the mindset they bring along with. In today&rsquo;s business context it often describes a team-based methodology to the creation of user-centric innovation concepts.\" class=\"encyclopedia\">design thinking<\/a> and depending on people&rsquo;s (academic) backgrounds and schools of thought they might define it as a mindset, a process (often the double-diamond), a toolset, a management idea, etc. If you are interested in a more comprehensive overview of these we recommend Mager <span class=\"zp-InText-zp-ID--2420821-FCA5SNA3--wp932 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:FCA5SNA3}', 'format': '(%d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>, Stickdorn &amp; Schneider <span class=\"zp-InText-zp-ID--2420821-QMFT5X59--wp932 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:QMFT5X59}', 'format': '(%d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>, and Stickdorn et al. <span class=\"zp-InText-zp-ID--2420821-QI6VBKSX--wp932 zp-InText-Citation loading\" rel=\"{ 'pages': 'np', 'items': '{2420821:QI6VBKSX}', 'format': '(%d%, %p%)', 'brackets': '', 'etal': '', 'separator': '', 'and': '' }\"><\/span>.<\/p>\n<p>For simplicity&rsquo;s sake, we often like to use this one, which is the result of an expert crowdsourcing project by <a href=\"https:\/\/blog.practicalservicedesign.com\/how-many-service-designers-does-it-take-to-define-service-design-6f87af060ce9\">Megan Miller<\/a>: <i>&ldquo;Service design helps organizations see their services from a customer perspective. It is an approach to designing services that balances the needs of the customer with the needs of the business, aiming to create seamless and quality service experiences. Service design is rooted in design thinking, and brings a creative, human-centered process to service improvement and designing new services. Through collaborative methods that engage both customers and service delivery teams, service design helps organizations gain true, end-to-end understanding of their services, enabling holistic and meaningful improvements.&rdquo; <\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The application of design thinking to the improvement or creation of services.<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[131,132,134,135,136,152,167],"encyclopedia-tag":[144,268,269,270,271,139,272,273,223,274,275,276],"coauthors":[142],"class_list":["post-932","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-design-thinking","encyclopedia-category-digitalization","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-category-new-work","encyclopedia-category-sd-logic","encyclopedia-category-sustainability","encyclopedia-tag-business-design","encyclopedia-tag-customer-experience-design","encyclopedia-tag-customer-experience-management","encyclopedia-tag-cx","encyclopedia-tag-cxm","encyclopedia-tag-design-thinking","encyclopedia-tag-experience-design","encyclopedia-tag-service","encyclopedia-tag-service-blueprint","encyclopedia-tag-user-experience-design","encyclopedia-tag-ux","encyclopedia-tag-uxd"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=932"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=932"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=932"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}