{"id":934,"date":"2020-05-24T16:42:53","date_gmt":"2020-05-24T15:42:53","guid":{"rendered":"https:\/\/codify.in\/?post_type=encyclopedia&#038;p=934"},"modified":"2021-05-25T20:45:55","modified_gmt":"2021-05-25T19:45:55","slug":"startup","status":"publish","type":"encyclopedia","link":"https:\/\/codify.in\/de\/glossary\/startup\/","title":{"rendered":"Startup"},"content":{"rendered":"<p>Or, in the words of <a href=\"https:\/\/twitter.com\/davemcclure\">Dave McLure<\/a>, who made it to the top-rated definition from Quora: <i>&ldquo;A startup is a company &#8232;that is confused about what its product is, who its customers are, and how to make money. As soon as it figures out all three things, it ceases being a startup and becomes a real business. Except most times, that doesn&rsquo;t happen.&rdquo;<\/i><\/p>\n<p>The above definitions also apply to a &lsquo;corporate startup&rsquo;. The only difference is that the latter operates in a corporate context where it might be able to leverage existing resources and assets but will additionally have to validate &lsquo;<a href=\"https:\/\/codify.in\/de\/glossary\/strategy-fit\/\" target=\"_blank\" title=\"The inflection point a corporate startup reaches when it obtains certainty that the new value proposition and business model it designed aligns with its parent company&rsquo;s business and\/or innovation strategy.\" class=\"encyclopedia\">strategy fit<\/a>&rsquo; with its parent company.<\/p>","protected":false},"excerpt":{"rendered":"<p>A startup is a temporary organization used to search \u2028for a repeatable and scalable business model. \u2014 Steve Blank<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","encyclopedia-category":[131,132,134,135,136],"encyclopedia-tag":[277,217,278,279],"coauthors":[142],"class_list":["post-934","encyclopedia","type-encyclopedia","status-publish","hentry","encyclopedia-category-design-thinking","encyclopedia-category-digitalization","encyclopedia-category-innovation","encyclopedia-category-lean-startup","encyclopedia-category-new-work","encyclopedia-tag-corporate-startup","encyclopedia-tag-lean-startup","encyclopedia-tag-mothership","encyclopedia-tag-parent-company"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"encyclopedia-category","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-category?post=934"},{"taxonomy":"encyclopedia-tag","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/encyclopedia-tag?post=934"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/codify.in\/de\/wp-json\/wp\/v2\/coauthors?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}