We believe that real innovation can generate attractive profits and create value for humans and humanity alike.
We also believe that by improving the innovation literacy and structures of influential organizations (to-be) we can put forth such innovation.
We will have co:transformed a »critical mass« of organizations in which employees have learned to act like responsible entrepreneurs and use their knowledge to put into the world highly profitable products, services, and business models that aren’t harmful or eventually even beneficial to future generations.
Step 1: Innovate innovation management at influential companies!
Step 2: Multiply responsible innovators — by the thousands!