What it is
A Design Thinking Boostcamp with co:dify is an intensive and interactive “hands-on” learning experience, which is based on a real-world design challenge provided by a problem sponsor. You and your team will help this sponsor to come up with a really innovative solution, by ‘simulating’ the run-through of a design thinking process in just a couple of days. This gives you a very practical first impression of how design thinking and its techniques actually work. The sponsor can also be you as we can tailor the design challenge to a problem you want your teams to solve.
The training days emphasize practical trying out and agile working modes. So, most of the time there will be action, playful exercises, demos, and collaborative teamwork. Each team is accompanied by a senior coach, who helps them get unstuck and understand the methods taught in detail. Since teamwork is encouraged heavily, participants often leave the training with a stronger team bonding and sense of community.
Why it is needed
Applying design thinking in B2B(2C) is often harder than in B2C. Customers are more conservative, less willing or used to co-creation and also less emotional in their decision making. Decision-making and investment cycles are also longer and political in nature. It sometimes needs more stakeholder needs research than it needs user research. In order to take account of all this and other complexities, we focused this training. The methods participants will try out are the most important ones one should know when starting with design thinking in such an environment.
Why our customers love it
We have been told time and again that our design thinking boostcamps stand out from the “market” because they have a depth of content that others can’t match. This is due to the fact that we not only have years of experience in designing learning experiences, but all our formats are also enriched with the latest findings from innovation research and teaching. This comes in an alternation of hands-on activities with deep and scientifically founded theory and case study presentations. Now imagine all this with tailored content to the needs of B2B companies and you have it: the co:dify Industrial Design Thinking Boostcamp.
Book an initial free consultation. We will be happy to guide you through this program’s details and assess whether it is right for your current situation.Book Demo »