Innovation Thesis Masterclass

This masterclass helps you to define a clear mission and roadmap for your innovation strategy based on a desired future and innovation thesis.

This masterclass helps you to define a clear mission and roadmap for your innovation strategy based on a desired future and innovation thesis. Get a hands-on introduction to the methods & tools of corporate (innovation) foresight and learn how to apply trend analysis, scenario planning and growth field exploration.

Video Call

Book an initial free consultation. We will be happy to guide you through this program’s details and assess whether it is right for your current situation.

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For whom did we design this course?

Organizations that not only want to bring the “next big thing” to market but also look for a way to become more strategic and decisive about their innovation decisions. This masterclass is tailored to C-level executives who set directions and budgets and are looking for a way to lay the groundwork for innovation strategy and accounting

C-Level Executives
  • Develop a rationale to prioritize one business strategy and/or technology path over the other
  • Become buzzword-savvy and know when and how trends are an opportunity, a threat or simply irrelevant to your organization
  • Avoid conflicting strategy goals or even unnecessary rivalry inside your company
  • Board of Directors
  • Discuss world views and trends that eventually end up in concrete decisions
  • Meet the standards of investors who are familiar with investment theses
  • Avoid to fall victim to short-term hypes and benefit from mid- and long-term innovation bets
  • Innovation Executives
  • Acquire knowledge and methods to define your desired future, innovation thesis and portfolio
  • Learn how to use an innovation thesis as a cradle for your innovation pipeline
  • Use your innovation thesis to align product managers and teams
  • Agenda of the days

    • Understand the external factors impacting your business
    • Know what trends will affect your industry the most
    • Picture how your user’s preferences change in the next 10 years
    • Describe what plausible futures you see and choose your desired future
    • Map out your existing and planned innovation initiatives and investments to assess them from the POV of your ‘desired future’
    • Understand how your existing innovation portfolio prepares you for staying competitive in the ‘desired future’
    • Define and prioritize the gaps and decide which you like to tackle in the short, mid, and long term.
    • Get to know the central building blocks of an innovation thesis
    • Compare innovation theses from industry practice
    • Define how you are going to use innovation to benefit from emerging trends/markets/tech and changing customer jobs
    • Ideate and map out the future arenas of your business
    • Identify the most promising growth areas for your business
    • Set up a (to-be) innovation portfolio based on your innovation thesis that is founded in the desired future

    How we balanced the design of this course:

    • Theory
    • Doing/Experimentation
    • Case Studies/Peer Learning
    • Reflection/Discussion

    What's in the package?

    Onboarding Session

    Our support team will do a tech and logistics onboarding session with all participants before the masterclass starts.

    Extensive Learning Materials

    You will receive PDFs of presentations, posters, and templates we use in the masterclass.

    Pre-Configured Miro Templates

    You will get access to pre-configured Miro boards with innovation frameworks for your own business design or innovation process.

    Post-Masterclass 1:1 Coaching

    If you want, you can make use of a 45 min one-on-one coaching session with one of the facilitators in the weeks after the course.

    Certificate of Completion

    You will receive an electronic letter and certificate of completion.

    Next-Level Online Learning

    Our IRL trainings are always full highly interactive team work and experiential learning. That's why it was our ambition to create such a cutting edge experience remotely as well. To do this, we set up a live-streaming studio environment that allows us to create engaging, TV-like interactive learning experiences for you. So, we promise: you won't experience those standard and boring screen-share Zoom or Teams presentations with us.

    Tailored to your organization

    All of our courses and trainings are designed with internal innovators in large and mid-sized organizations in mind.

 We can tailor a version of the “Innovation Thesis Masterclass" that suits your organizations situation, needs, and industry context.



    For details please get in touch with us.

    Video Call

    Book an initial free consultation. We will be happy to guide you through this program’s details and assess whether it is right for your current situation.

    Book Demo »

    Companies which trusted our in-house training expertise

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