Innovation Theater

C H I P
0 minutes read
Political Innovation

Political ‘innovations’ are predominantly inventions whose market potential for commercialization was validated insufficiently (or not at all) during the customer discovery phase. They therefore gain no market traction, or too little to be considered a commercial success. They are nevertheless internally communicated as such and are kept alive with shadow budgets in order to avoid the people involved ‘losing face’ (often influential persons within the organization’s hierarchy).