Thank You for Supporting the “Innovation System Design Cards”

With your purchase you supported the further development of this teaching and facilitation tool. Here are some options on how to get started:

  1. Just browse the cards and get inspired first (these real-world examples from GDS and Bosch might also be interesting in this regard).
  2. Read Jan Schmiedgen’s “Facilitation Guide” for the cards.
  3. Watch this introduction video.
  4. Register your interest for a facilitation masterclass with Jan Schmiedgen and explore the different ways to bring them to use.

Acknowledgments

I would like to thank the following innovation experts who, on the one hand, have given me feedback on the tool as testers, but at the same time, through their contributions to the field of innovation management, have influenced our thinking and thus the genesis of the cards:

Ralph-Christian Ohr, Frank Mattes, Esther Gons, Tendayi Viki, Noel Sobelman, Ahmet Emre Acar, Yann Wermuth, Ingo Rauth, and Christi Zuber.

Also, the following persons and organizations that supported with image material I would like to particularly highlight:

Dave Gray, Dan Toma, Esther Gons, Tendayi Viki, Martin Jordan, Strategyzer, IBM, Aesculap, GOV.UK, rready, Next47’s 2019 “Hummingbird Team”, as well as Vicky Tiegelkamp and Patrick Boltz.

Find the complete list of image credits here.

🇬🇧 License Terms

All cards that do not fall under the free license are subject to the standard license. The conditions for both licenses are listed below. If you have any questions about the terms of use or need a more extensive license, you can contact us at any time by email or phone.

Standard License

When a card set is published under the standard license, the copyright notice must remain in PDF or online whiteboard templates, or “co:dify, Jan Schmiedgen” must be named as the author. It is best to use the attached copyright notice with the Innovation System Design logo. Further information is included in the accompanying license notes.

Allowed:

  • Use of the card set or individual cards for use in teaching and commercial provision of consulting and moderation services. This expressly includes permission to print the set multiple times for these purposes and make it available to participants.
  • Use of the cards on a website without visitor restrictions (e.g. blog articles).
  • Use of the cards in print media without circulation restrictions (e.g. technical articles).

Not allowed:

  • Passing on or selling digital and physical versions of the card set to third parties.
  • Passing on or making the PDF or online whiteboard templates of the card set available digitally (e.g. via email or download link).
  • Creation of goods or commercial and distribution products in which the digital or physical card set constitutes the main value of the product.
  • Creating your own works using the illustrations and photos from the card set.

Free License

The free card set available in PDF format is subject to a Creative Commons license CC BY-SA. This means essentially that it can be modified, duplicated and published in its text form, excluding the photos, as long as “co:dify, Jan Schmiedgen” is credited as the author. More detailed information about the CC BY-SA license can be found here.

Please note, however: Each of the photos listed as examples in the set is subject to a different license. We have obtained permission to use them in the set. So you are free to print and use the cards in their original form for any facilitation or consulting work. However, you may not (re)use any of the photos to create your own work based on them. This is only possible with its text.

🇩🇪 Lizenzbedingungen

Alle Karten, die nicht unter die Free-Lizenz fallen, unterliegen der Standard-Lizenz. Die Bedingungen für beide Lizenzen sind weiter unten aufgeführt. Wenn Sie Fragen zu den Nutzungsbedingungen haben oder eine umfangreichere Lizenz benötigen, können Sie uns jederzeit per E-Mail oder Telefon kontaktieren.

Standard-Lizenz

Wenn ein Kartenset unter der Standard-Lizenz veröffentlicht wird, muss die Urheberkennzeichnung in PDF oder Online-Whiteboard Templates bestehen bleiben bzw. “co:dify, Jan Schmiedgen” als Urheber genannt werden. Verwenden Sie dafür am besten den beigefügten Copyright-Hinweis mit dem Innovation System Design Logo. Nähere Informationen sind in den beiliegenden Lizenzhinweisen enthalten.

Erlaubt ist:

  • Verwendung des Kartensets oder einzelner Karten davon für die Nutzung in der Lehre und zur kommerziellen Erbringung von Beratungs- und Moderationsleistungen. Dies umfasst ausdrücklich die Erlaubnis, das Set für diese Zwecke mehrfach auszudrucken und Teilnehmern zur Verfügung zu stellen.
  • Verwendung der Karten auf einer Website ohne Besucherbegrenzung (z.B. Blogartikel).
  • Verwendung der Karten in Printmedien ohne Auflagenbeschränkung (z.B. Fachartikel).

Nicht erlaubt ist:

  • Weitergabe oder Verkauf der digitalen und physischen Varianten des Kartensets an Dritte.
  • Die Weitergabe oder das Zurverfügungstellen der PDF oder Online-Whiteboard-Templates des Kartensets auf digitalem Wege (z.B. via Email oder Download-Link).
  • Erstellung von Waren oder Handels- und Vertriebsprodukten, bei denen das digitale oder physische Kartenset den Hauptwert des Produkts ausmacht.
  • Das Erstellen eigener Werke in denen die Illustrationen und Fotos des Kartensets verwendet werden.

Free-Lizenz

Das kostenlos verfügbare Kartenset im PDF-Format unterliegt einer Creative Commons-Lizenz CC BY-SA. Das bedeutet im Wesentlichen, dass es in seiner Textform unter Aussparung der Fotos verändert, vervielfältigt und veröffentlicht werden darf, solange “co:dify, Jan Schmiedgen” als Urheber angegeben wird. Genauere Informationen zur CC BY-SA Lizenz finden Sie hier.

Bitte beachten Sie aber: Jedes der im Set als Beispiel aufgeführten Fotos unterliegt einer anderen Lizenz. Wir haben die Erlaubnis eingeholt, diese im Set nutzen zu dürfen. Sie können die Karten in ihrer Originalform also frei für jedwede Facilitation-Arbeit drucken und verwenden. Sie dürfen aber keines der Fotos (wieder)verwenden um auf deren Basis ein eigenes Werk zu schaffen. Dies ist nur mit den Texten möglich.

Photo Credits / Bildnachweise

I hereby want to thank all the photo donors and supporters whose contributions made the card’s contents more tangible. Many organizations are just starting on their innovation professionalization journey. Seeing that these building blocks exist for real in practice elsewhere and are not just academic concepts helps tremendously in teaching contexts and in getting leadership interested and on board. Some images are symbolic collages created with creative commons and Midjourney image material. Others are website screenshots that I have taken under the fair use policy. When I cite and display photos or models of specific authors, brands, and organizations in the set, it does not mean they endorse this work. I have chosen all photos and illustrations according to the schools of thought we subscribe to and the degree of illustrativeness they have for teaching and moderation. I have exercised the utmost care in researching and compiling the image material. Please get in touch with me directly if I inadvertently infringe on any rights I am unaware of.

  • Mothership: ProjectManhattan (https://commons.wikimedia.org/wiki/File:Kk_hospital_2.jpg, https://commons.wikimedia.org/wiki/File:Kk_hospital_1.jpg), „Kk hospital 2, Kk hospital 1“, cropped, CC BY-SA 3.0
  • Business Unit: Presse Thyssen Krupp AG https://commons.wikimedia.org/wiki/File:Thyssenkrupp_Organisationsstruktur_2021.jpg),cropped, CC BY-SA 4.0
  • Investment Board: Mike Peel (https://commons.wikimedia.org/wiki/File:WMUK_board_meeting_November_2011.jpg), „WMUK board meeting November 2011“, cropped, CC BY 2.5; Tendayi, V., Toma, D., & Gons, E. (2017). Corporate Startup: How established companies can develop successful innovation ecosystems (01 ed.). Vakmedianet Management bv.
  • Transformation Steering Team(s): Jan Schmiedgen
  • Hiring Offensive: Website Screenshots, IBM
  • Project Management Office: Depositphotos
  • Venture Studio: Photo by Austin Distel on Unsplash
  • Corporate Foresight Function: Photos by Product School/Unsplash, Laptop with PDF Report/Jan Schmiedgen, Screenshot of GIZ’s and Envisioning’s TechRadar
  • Emerging Products Division: Photo by Emiliano Vittoriosi on Unsplash
  • Startup Fund / Corporate Venture Investment Unit (CVC): Next47 Website, https://www.siliconrepublic.com/start-ups/siemens-next47-startup-fund
  • Center of (Business) Excellence: Photo by Zetong Li on Unsplash
  • Service Quality Assurance Panel: Crown Copyright (Government Digital Service)
  • Innovation Lab: Jan Schmiedgen
  • Tech R&D Function: Photo by CDC on Unsplash
  • Incubator: Midjourney, Telekom Hubraum
  • Public Accelerator: CC BY 2.0, Robert Scoble, https://www.flickr.com/photos/scobleizer/4869393877
  • Corporate Accelerator: Midjourney
  • Skunk Works: Public Domain, Lockheed Martin
  • Innovation Academy: Midjourney, Telekom
  • Innovation Outpost for M&A Scouting: Photo by Jezael Melgoza on Unsplash, Photo by Mars on Unsplash
  • Mergers and Acquisition: Website Screenshots, IBM, CNET
  • Communities of Practice: Depositphotos, Intuit 2015, D4D Website Screenshot
  • Innovation Catalyst Core Team: Intuit 2015, D4D Website Screenshot
  • Autonomous and Cross-Functional Teams: after Skelton, M., Pais, M., & Malan, R. (2019). Team Topologies: Organizing Business and Technology Teams for Fast Flow (Illustrated edition). IT Revolution Press.; GDS
  • Flexible Team Working Spaces: Paul Downey, Digital Land, https://www.flickr.com/photos/psd/49034944728/in/album-72157703657907285/, CC BY 2.0
  • Studio and Maker Spaces: Jan Schmiedgen
  • Innovation Center: Midjourney, Intuit Innovation Center (Jan Schmiedgen)
  • Cross-Industry Networks: Screenshots, DT-Exchange
  • Open Innovation Challenge Platform: Screenshot, P&G Connect+Develop
  • Research Ops: Crown Copyright (Government Digital Service)
  • Design Ops: OpenBridge Maritime Industry Design System, http://www.openbridge.no, 2020 The Oslo School of Architecture and Design , Apache License, Version 2.0, Crown Copyright (Government Digital Service)
  • Dev Ops: Jan Schmiedgen
  • Product Ops: Screenshot, SalesForce UX Ops
  • Kickbox Program: rready AG — Business Innovation Management Software and Services
  • Data & Analytics Function: Photo by Luke Chesser on Unsplash, Crown Copyright (Government Digital Service)
  • Refactoring Organisation: Depositphotos
  • Think Tank: “BDF20_Tallinn_image_SanderHiire_com-34” (CC BY 2.0) by Baltic Development Forum
  • (Dedicated) Innovation Team: Jan Schmiedgen
  • Dedicated Product/Exploration Team: co:dify
  • Scale-up/Growth Team: Photo by Austin Distel on Unsplash
  • Classic Product Team: Photo by Campaign Creators on Unsplash
  • University Partnership(s): Photo by Y S on Unsplash
  • Storytelling Team: Jan Schmiedgen, Screenshot ThisIsDesignThinking.net
  • Innovation Mentors Program: Unsplash, Screenshot
  • Chief Entrepreneurship Officer: Depositphotos
  • Inverse Mentoring Program: Photo by Oskar Yildiz on Unsplash; Photo by NEXT Academy on Unsplash
  • Customer Visit Program: Playframe, Vicky Tiegelkamp
  • Customer Immersion Program: Playframe, Vicky Tiegelkamp; Jan Schmiedgen
  • Method Training Playbooks and Kits: Telekom, Atlassian Team Playbook Screenshot
  • E-Learning: OpenSAP Screenshots
  • Innovation Governance Support Mechanisms: adapted from Steve Blank https://steveblank.com/2015/03/17/getting-to-yes-for-corporate-innovation/
  • Innovation/Product Team Tool Stacks: Stackshare Screenshot, Twitter
  • Open Innovation Idea Challenge: Lego Ideas Screenshot
  • Discovery Sprints: Jan Schmiedgen
  • Delivery Sprints: Unsplash
  • Innovation Workshop: Vicky Tiegelkamp
  • Hackathons: Unsplash, Atlassian, FiWare Foundation
  • Innovation Safari / Inspiration Excursion: Anthony Quintano, Facebook Headquarters 1 Hacker Way Menlo Park California, https://www.flickr.com/photos/quintanomedia/34183499176, CC BY 2.0
  • Learning Fair: Depositphotos
  • Tech Fair: Photo by Rafael Pol on Unsplash; Photo by Product School on Unsplash
  • Problem Fair: Photo by Evangeline Shaw on Unsplash
  • Demo Day: Siemens Next47, Jan Schmiedgen
  • Leadership Trainings: Voith, Jan Schmiedgen
  • Learning Experiences: Commerz Real, Jan Schmiedgen
  • Meetups and Community-Events: Photo by charlesdeluvio on Unsplash
  • Identity Platform: Intuit, Jan Schmiedgen
  • Innovation Thesis: Midjourney; Photo by ThisisEngineering RAEng on Unsplash; Photo by David Levêque on Unsplash; Photo by Theodor Vasile on Unsplash; Photo by Aideal Hwa on Unsplash; Photo by Quantitatives on Unsplash
  • Change Narrative: Depositphotos
  • Strategic Portfolio Management: The example of Google/Alphabet illustrated on Strategyzer’s “Portfolio Map” (Strategyzer AG, The makers of Business Model Generation and Strategyzer (CC BY-SA 3.0))
  • Innovation Strategy: co:dify (inspired by Neue Narrative)
  • Agile Change Roadmap: adapted from Tendayi, V., Toma, D., & Gons, E. (2017). Corporate Startup: How established companies can develop successful innovation ecosystems (01 ed.). Vakmedianet Management bv.
  • Innovation Governance: Depositphotos
  • Innovation Career Path Model: IBM Design Career Path Model (simplified)
  • Incentive Systems: Intuit’s “Innovation Wall of Fame” in Mountain View, Jan Schmiedgen
  • Train-the-Trainer Programs: HPI Pro Track, Jan Schmiedgen
  • In-Project Coaching: Jan Schmiedgen
  • Innovation Metrics: Esther Gons, Dan Toma, https://innovationaccountingbook.com
  • CEO Calendar Time: Illustrative Figure, Screenshots
  • Ongoing Innovation & Culture Assessments: co:dify
  • Innovation Roadmap: reillustrated 2018 Facebook roadmap as presented at F8 developer conference
  • Unstructured Time Model: Intuit, HBR Website Screenshots
  • Innovation Collective Agreement: Harke (https://commons.wikimedia.org/wiki/File:Robert_Bosch_Schwieberdingen.jpg), „Robert Bosch Schwieberdingen“, cropped, CC BY 3.0) Website Screenshots
  • Procurement Fast Lane: Photo by Cytonn Photography on Unsplash
  • Dual Operating System: adapted from Innosight’s “Dual Transformation”
  • Playing Fields: the Three Horizons Model, adapted from Baghai, M., Coley, S., White, D., & Coley, S. (2000). The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise (Illustrated edition). Basic Booksand Ralph Christian Ohr’s “Dual Innovation” concept
  • Definition of Innovation: Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs (1st edition). Wiley.; Stokes, D. E. (1997). Pasteur’s Quadrant: Basic Science and Technological Innovation. Brookings Institution Press.
  • Lean Innovation Philosophy: adapted from Steve Blank and Pete Newell
  • Continuous Improvement and Innovation Approaches: Illustration
  • Circular Economy: NxtCycle, Christian Rudolph
  • Biomimicry: Photo by AARN GIRI on Unsplash, Depositphotos
  • Service Logic: Illustrative Figure
  • Design Thinking: Elias Barrasch
  • Design as a Driver of Innovation: Jan Schmiedgen; DMI Design-centric Index, Screenshot
  • Agile Delivery: agilemanifesto.org Screenshot; Scrum, Nghungdo (https://commons.wikimedia.org/wiki/File:Khung_thời_gian_cho_một_Sprint.jpg), colored, cropped, CC BY-SA 4.0
  • Ecosystem and Networked »Thinking«: Apple Business Ecosystem, Jan Schmiedgen
  • Business Model and Lean Startup »Thinking«: Steve Blank’s Investment Readiness Level Meter, Strategyzer’s Business Model and Value Proposition Canvas (Designed by Strategyzer AG)
  • Modern (Innovation) Leadership Paradigm: Tim Höttges, CEO Telekom, LinkedIn Screenshot; Change Checklist, Dave Gray, https://www.slideshare.net/dgray_xplane/change-checklist
  • New Work: Unsplash
  • Diversity: Crown Copyright (Government Digital Service)
  • Data Literacy: Depositphotos, Unsplash
  • Modern Management Theories and Practices: Unsplash
  • Idea Challenge: Midjourney
  • Suggestion Scheme: Unsplash
  • Business Plan: Depositphotos
  • Idea Selection Committee: Depositphotos
  • Ad-hoc Brainstorming: Creative Commons (CC BY 2.0) by Jewish Women’s Archive
  • Innovation Event: Photo by Jaime Lopes on Unsplash
  • Venture Client Studio: Photo: Marvel44 ,https://commons.wikimedia.org/wiki/File:BMW_Startup_Garage_3.jpg), cropped, CC BY-SA 4.0
  • Topic-Specific Labs: Collage of a Midjourney image and a screenshot from the Siemens AI-Lab website (https://ecosystem.siemens.com/ai/ai-lab/overview)
  • Internal Innovation Consultancy: Screenshot from website www.bosch-innovation-consulting.com
  • Internal Design Studio: AppHaus Palo Alto, Jan Schmiedgen
  • Domain-Specific Topic and Expert Studios: Midjourney, Website Screenshot Siemens AI-Lab
  • Patent Office: Depositphotos
  • Talent Development: Depositphotos
  • Innovation Framework: Innovation Framework examples in order of appearance: Bosch BIF, MunichRe, Moderna Flagship Pioneering; Product lifecycle model adapted from The Lean Product Lifecycle: adapted from Viki, T., Strong, C., & Kresojevic, S. (2018). The Lean Product Lifecycle: A playbook for making products people want. FT Press.
  • Innovation Process: Roman milestone by Júlio Reis (https://commons.wikimedia.org/wiki/File:Geira_Milha_XXIX_caminho.jpg), „Geira Milha XXIX caminho“, cropped, CC-BY-SA 3.0; Systematischer Produktentstehungsprozess in sechs Stufen, adapted from RKW Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft e. V. (2014)
  • Innovation Workshop: Vicky Tiegelkamp