What it is
We could have also called this training “Lean Startup Masterclass”. Because this is what it is, an intense three-day to one-week learning experience on customer-centric and experiment-driven business model innovation. Participants will learn to discover and validate a customer, an attractive offering and a business model around it. A special focus of the masterclass is put on value proposition and business model design and experimentation. Reflect the implications of agile development for your own work. Depending on your business environment we tailor the masterclass to a B2C, B2B, or B2B2C focus.
Why it is needed
Many of our clients — especially from the German Mittelstand or from IT and mechanical engineering industries — create technical solution without prior validation. Often even with development cycles of several years with no customer contact. We think this is crazy. When we are then called in, it usually is too late and we are tasked with the impossible mission to find a problem for which their solution might apply to. More often than not, this is not possible because customers use more cost-efficient alternative solutions already. So, why not run “Business R&D” and “Tech R&D” in parallel? This masterclass shows how.
Why our clients love it
It provides participants with both, the latest methods and tools but also a concise language to better talk about ways of de-risking new ventures and business ideas. This professionalizes the work of internal product/innovation teams and gives executives an idea of how to better reorganize processes, org structures, and leadership support for their evidence-based workgroups.
Book an initial free consultation. We will be happy to guide you through this program’s details and assess whether it is right for your current situation.
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