Experience Mapping is a variant of so-called alignment diagrams. Alignment diagrams are usually maps, diagrams, or visualizations that illustrate the interaction between people and organizations or between people and their product-service ecosystems. They come in different variants and names, e.g. as a Customer Journey Map, Journey Map(ping), Mental Model Diagram, Service Blueprint, or related, as a Job Map in Job-to-be-Done theory. Alignment diagrams are used heavily in Design Thinking and Service Design. A great overview of these methods is given in . You can also start with a simple overview by the Nielsen Norman Group here.
Experience Mapping
/ɪkˈspɪr.i.əns ˈmæp.ɪŋ/
