For a more in-depth explanation of the phenomenon you might enjoy Tendayi Viki’s article on Forbes and below articles by Steve Blank.
Innovation Theater
/ˌɪn.əˈveɪ.ʃən ˈθiː.ə.t̬ɚ/
/ˌɪn.əˈveɪ.ʃən ˈθiː.ə.t̬ɚ/
For a more in-depth explanation of the phenomenon you might enjoy Tendayi Viki’s article on Forbes and below articles by Steve Blank.