Design Sprint
A time-constrained, multi-day or week-long process based on design thinking which aims to reduce the risk of bringing a new product, service or feature to the market.
2 minutes read
Design Thinking
6 minutes read
Design Thinking
Generally speaking, design thinking is a set of procedures and problem-solving behaviors of (industrial) designers and the mindset they bring along with. In today’s business context it often describes a team-based methodology to the creation of user-centric innovation concepts.
1 minute read
Lean Innovation
A combination of discovery, creation, and value delivery approaches in an organization’s innovation process. The goal is to reduce ‘waste’ in the pipeline of new business exploration projects. To name but a few examples of waste in this context: untested customer/problem/value proposition or business model assumptions, insufficient validation of prototypes/experiments with customers, or, even carrying forward political and zombie projects. Usually, three main methodologies are used in lean innovation: design thinking, Lean Startup, and ‘Lean processes’.
1 minute read
Participant Fatigue
When users don’t want to participate in market or design research anymore due to a repeated overstraining of their ‘services’ and time.
1 minute read
Service Design
The application of design thinking to the improvement or creation of services.