Participant Fatigue

/pɑːrˈtɪs.ə.pənt fəˈtiːɡ/

When users don’t want to participate in market or design research anymore due to a repeated overstraining of their ‘services’ and time.

This pretty recent phenomenon can often be found in enterprise settings where the same (too) small user pool or testing group is approached over and over again. After a while they refuse to take part in new studies, especially in B2B contexts. It is therefore important to strategically build a sustainable pool of users and maintain good relations with them.