We are not big fans of the term (originally coined by John Seddon), but we can’t deny that in practice we also encounter (often insecure) by-the-book recipe seekers he describes time and again. Recently, such needs for security have been increasingly addressed by software solutions and template libraries with step-by-step instructions. On the one hand appreciate both cleverly codified product and innovation software with a methodology behind it (e.g. SprintBase, Strategyzer, Glidr) and also online whiteboards, but on the other hand we are highly skeptical about the ever-growing checklist innovation offerings promising instant “success for everyone” without prior training or experience. Innovation capability is like a muscle: you have to train and develop it over time.