Lean Startup

/liːn ˈstɑːrt.ʌp/

A methodology that supports startups in their search for a product or service that customers value, and a viable business model to go with it. Lean Startup emphasizes validated learning through the performance of hypothesis-driven experimentation with customers in short development cycles.

The term was coined by Eric Ries . You can find more info here.


Ries, E. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.