Method(ology) Misfit

One statement we often hear is a nice example of this: “At [company] we tried to solve Y ‘with’ [sic!] design thinking. It didn’t work.” Now, if Y is a mere technical problem, or if the company tried to apply basic d.School (experience) design methods to an organizational change problem space, we clearly have a method(ology) misfit, as they’ve chosen the wrong approach for the problem at hand. So often such misfits are caused by human behavior, which this old proverb puts nicely: “If your only tool is a hammer, then every problem becomes a nail.”