Terms related to »Digitalization«

Participant Fatigue

When users don’t want to participate in market or design research anymore due to a repeated overstraining of their ‘services’ and time. [ » read more ]


The study of how people experience life. [ » read more ]


A platform is a set of solutions to problems that is made available to the members of an ecosystem through a set of access points or interfaces. [ » read more ]

Political Innovation

Political ‘innovations’ are predominantly inventions whose market potential for commercialization was validated insufficiently (or not at all) during the customer discovery phase. They therefore gain no market traction, or too little to be considered a commercial success. They are nevertheless internally communicated as such and are kept alive with shadow budgets in order to avoid the people involved ‘losing face’ (often influential persons within the organization’s hierarchy). [ » read more ]


A customer who simultaneously ‘consumes’ and co-produces the product or service [ » read more ]