In basketball, a pivot is performed if a player keeps one foot on the ground in a fixed position and then uses the other one to rotate his body to improve his position in the game while in possession of the ball. In a similar vein, a pivot in the startup world means a change in strategy, but without a change of vision .
Many different kinds of pivots exist . The most common are: Customer Pivot — finding a better customer (problem owner) worth serving; Problem Pivot — finding a better problem worth solving; Solution Pivot — changing the nature of the solution.
Famous pivot examples are YouTube, Slack, and Flickr to name but a few.